Fresh Everyday Market
The Visionaries

Meet the Leadership Team

Four decades of relationships, expertise, and dedication — the people behind Fresh Everyday Market.

Farida Kornbluth — Portrait Photo

Farida Kornbluth

Founder & Owner

Farida Kornbluth founded Fresh Everyday Market in 1984 with a simple vision: build lasting relationships, represent exceptional brands, and provide outstanding service to retailers and manufacturers alike. More than four decades later, that vision continues to shape everything the company does.

Known throughout the gift and home décor industry for her energy, passion, and genuine love of connecting with people, Farida has built a reputation as a trusted partner who believes every customer relationship matters.

Today, Farida remains actively involved in the business she built, bringing the same energy, optimism, and commitment that have defined her career since 1984.

Pauline Nunez — Portrait Photo

Pauline Nunez

Vice President of Operations

With more than four decades of experience in the gift and home décor industry, Pauline Nunez is the heart of Fresh Everyday Market's operations. Her expertise, organization, and dedication keep our agency running smoothly while supporting our sales team, manufacturers, and customers every day.

Known for her kindness, reliability, and attention to detail, Pauline is a trusted resource and a favorite among customers, vendors, and our sales team.

Tina Ward — Portrait Photo

Tina Ward

Vice President of Sales & Marketing

With more than 35 years of experience in retail, wholesale, and merchandising, Tina Ward brings a unique perspective to Fresh Everyday Market. Having built her career as a buyer, store owner, and manufacturer's representative, she understands the needs of retailers and manufacturers from every angle.

Tina believes in leading by example, building lasting relationships, and creating opportunities for both retailers and manufacturers to grow together.

Team - AI photo

The Team

At Fresh Everyday Market, our sales team is our greatest asset. Collectively, they bring hundreds of years of experience in the gift and home décor industry, along with deep knowledge of their territories and long-standing relationships with retailers throughout the West.

Our representatives are passionate about what they do. They know their customers, understand local markets, and are committed to providing exceptional service every day. Whether they're visiting stores, introducing new collections, or helping retailers find the right products, our team is dedicated to building partnerships that last.

More than sales representatives, they are trusted advisors who take pride in helping both retailers and manufacturers grow together.

Connect with Us!

Expand your product range and reach with Fresh Everyday Market. We offer a diverse portfolio of gourmet, seasonal, gift, baby & kids, fashion, home decor, garden & nursery products. We connect you with a wide range of top brands, simplifying your buying process with Fresh Everyday Market!

Fresh Everyday Market team member reviewing product catalog